Apple Company

(Mission, Vision, History,Owner)

According to Gartner’s data, 408.4 million smartphones were sold worldwide in 2018, up from 407.8 million in the prior year. The best-selling touchscreen phones are the Apple iPhone 6 and 6 Plus, both released in 2014. Together, they have sold over 220 million units.


  • We believe that we’re on the face of the Earth to make great products, and that’s not changing. We’re constantly focusing on innovating. We believe in the simple, not the complex.
  • We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
  • We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.
  • And I think, regardless of who is in what job, those values are so embedded in this company that Apple will do extremely well.


Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Apple iPhone Story

Apple released first iPhone on June 29, 2007 which was a first generation iPhone. It only has a RAM of 128 MB and internal storage capacity of maximum 16 GB.

On July 11, 2008 iPhone 3G hits the stores. It had 3G capabilities and was sold in 42 countries worldwide. First generation iPhone was also discontinued in the same year.

In June 19, 2009, iPhone 3GS was released and was sold in 36 new countries. Following this year; in 2010, iPhone 3G was discontinued.

  • After that iPhone released a new model every year like on June 24, 2010, iPhone 4 was launched and facetime was introduced in it.
  • On October 14, 2011, iPhone 4S was released. Siri and iCloud like features were included in that release.
  • On September 21, 2012, iPhone 5 was launched that had 4G capability.
  • On September 20, 2013,  iPhone 5C and iPhone 5S were launched that had slow-mo camera and touch id features.
  • On September 19, 2014,  iPhone 6 and 6 Plus were released while on September 25, 2015, iPhone 6 and 6 Plus were launched.
  • In 2016 iPhone SE, iPhone 7 and 7 Plus were released. these mobile phones did not contain any headphone jack.
  • In 2017, iPhone 8 and 8 Plus and iPhone X were released and wireless charging technology was introduced.
  • The most recent models of Appple iPhone are iPhone XS, XS Max and iPhone XR was released in 2018.